Product Sampling
An effective means for introducing and promoting a new product, product-sampling promotions deliver your product direct into the hands of your customers and are one of the fastest growing methods of getting your product directly into the marketplace.
There is also extensive data available that shows that the products sampled experience a large uplift in sales for weeks after the product sampling campaign has ended.
Particularly effective are branded samples of lube and condoms, also product discount vouchers, “2 for 1” vouchers and competition prize draws, and “2 for 1” club admission tickets or vouchers. All of these are easy to insert into our packs and can be supported with a feature promo highlight display ad in the packs newsletter.